MIT Shillong

BBA Marketing

About Program

The BBA in Marketing program at MIT University of Meghalaya equips students with a robust understanding of marketing principles and their practical applications in the modern business landscape. This program blends theoretical knowledge with experiential learning, preparing students for dynamic careers in marketing, branding, digital communication, and strategic management. With a focus on market research, consumer behavior, digital marketing, and strategic decision-making, graduates will emerge as industry-ready professionals with a global perspective.

The program’s market-driven curriculum is designed to align with industry requirements, covering core topics like brand management and strategic decision-making. Through live projects, simulations, and internships, students gain hands-on experience that bridges the gap between academia and industry.

Why MIT?

Duration

4 years

Course Duration

Eligibility

  • 10+2 from any stream (State Boards, CBSE, ICSE, ISC, CIE, IB)
  • 50% aggregate in all subjects
  • Proficiency in English
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Program’s Key Highlights

  • Market-Driven Curriculum: Designed to align with industry requirements, covering core topics like market research, brand management, and consumer behavior.
  • Hands-On Learning: Participate in live projects, simulations, case studies, and internships for practical exposure.
  • Digital Marketing Focus: Gain expertise in cutting-edge digital marketing tools and techniques.
  • Global Exposure: Opportunities for learning from international faculty, guest lectures, and collaborations with global industry leaders.
  • Focus on Strategic Decision-Making: Learn analytical and strategic decision-making skills to navigate competitive markets.

Specializations in BBA

  • Banking and Finance
  • Hospitality, Travel, and Tourism
  • Computer Applications
  • Sports Management
  • Hospital and Health Management
  • Digital Marketing
  • Petroleum Management

Meet the Faculties

Learn from experienced educators and industry experts dedicated to academic excellence.

BBA Marketing LinkedIn

Dr. Indranil Bose

Associate Dean,

MIT School of Management

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About Dr. Indranil Bose

Dr. Indranil Bose, PhD in Management, is a seasoned academician and researcher in Human Resource Management with 23 years of experience across India and the UAE. A Fellow of the Higher Education Academy (FHEA, UK) and Certified Management and Business Educator (CMBE, UK), he has taught in AACSB and ACBSP-accredited programs. His research includes 23 ABDC, 3 ABS, 5 SCOPUS, and multiple Web of Science and REPEC-listed publications. He serves as a reviewer for Routledge, SAGE, and Inderscience and is on the International Advisory Council of the Harvard Business Review. Dr. Bose has received several prestigious awards, including the Turnitin Global Innovation Honourable Mention (2017) and Dewang Mehta Best Professor Award (2012). His expertise spans academic leadership, accreditation, HR analytics, workforce modeling, and online education, and he frequently speaks at international forums.

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BBA Marketing LinkedIn

Asst. Prof. Dibyak Das Sarkar

Faculty

MIT School of Management

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About Asst. Prof. Dibyak Das Sarkar

Dibyak Das Sarkar is a dynamic professional with 15+ years of experience spanning academia, research, community development, and strategic management. An IIM Indore alumnus with expertise in economics, sociology, and English literature, he has contributed to education, finance, eCommerce, and consulting. Passionate about social impact, Dibyak has collaborated with NGOs, SHGs, and educational institutions, driving livelihood enhancement and grassroots development. As a mentor and academic advisor, he has played a key role in shaping aspiring entrepreneurs and students through teaching, curriculum development, and strategic consulting. His leadership includes founding and managing ventures in education and rural development, fostering global collaborations, and implementing innovative business strategies. His accomplishments include mentoring 11 enterprises in Assam, improving profitability by 25%, developing predictive analytics for academic success, and leading impactful community initiatives.

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Asst. Prof. Shantipriya Nag

Faculty

MIT School of Management

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About Shantipriya Nag

Shantipriya Nag has a strong academic background in finance and accountancy, having graduated with First Class Honors in Accountancy from the University of North Bengal, securing the 2nd position in the college. This was followed by an MBA in Finance & HR from the same university, where they achieved First Class with Distinction and stood 3rd in the university. Initially inclined towards the banking sector, they began their career as an Assistant Manager at Axis Bank. However, a deeper passion for academics and research led them to pursue the UGC NTA NET examination in 2018, which they cleared on the first attempt with a 99 percentile. This marked the beginning of their academic journey at AKS University, Satna (MP). Committed to continuous learning, they have also completed AICTE’s FDP 1 program. Their journey from the banking sector to academia reflects a profound commitment to education and research, where they have truly found their calling. .

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Top Recruiters

Graduates from the BBA in Marketing Management program are sought after by leading energy and petroleum companies, including:

Best Placement of 2023 - 24

22 LPA at Google

Tanya Singh

20 LPA at Samsung

Amar Sharma

15 LPA at IKEA

Riya Verma

Program Outcomes

  • Understand and apply core marketing principles to solve business challenges.
  • Be prepared for roles in brand management, digital marketing, sales, and advertising.
  • Develop analytical and strategic decision-making skills for navigating competitive markets.

Career Prospects

Marketing Manager

Brand Strategist

Digital Marketing Specialist

Advertising Executive

Sales Manager

Market Research Analyst

Public Relations Specialist

To enroll in this program, follow these steps:

Register yourself at: https://applicationmitu.extraaedge.com/

Fill in personal details online.

Pay the application fee.

Fill in academic details online.

Upload required documents online.

Submit your application.

Secure your seat by paying the semester fee.

Fees Structure

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 25,500$786.00
Academic Fee₹ 17,000$524.00
Security Deposit (Refundable)₹ 5,000$0.00
Total₹ 47,500$1,310.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 25,500$786.00
Academic Fee₹ 17,000$524.00
Total₹ 42,500$1,310.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 28,050$864.60
Academic Fee₹ 18,700$576.40
Total₹ 46,750$1,441.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 28,050$864.60
Academic Fee₹ 18,700$576.40
Total₹ 46,750$1,441.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 30,855$951.06
Academic Fee₹ 20,570$634.04
Total₹ 51,425$1,585.10

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 30,855$951.06
Academic Fee₹ 20,570$634.04
Total₹ 51,425$1,585.10

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 33,941$1,046.17
Academic Fee₹ 22,627$697.44
Total₹ 56,568$1,743.61

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 33,941$1,046.17
Academic Fee₹ 22,627$697.44
Total₹ 56,568$1,743.61

Frequently Asked Questions

Candidates must have passed 10+2 (or equivalent) from a recognized board with a minimum percentage as specified by the university.

The BBA in Marketing is a 3-year undergraduate program divided into six semesters.

Graduates can pursue careers in digital marketing, brand management, sales, market research, advertising, and public relations. Job roles include Marketing Executive, Brand Manager, SEO Specialist, and Social Media Manager.

Admissions are based on merit or entrance exam scores. Candidates need to fill out the application form, submit required documents, and complete any additional selection criteria set by the university.

Yes, the university offers merit-based and need-based scholarships. Eligible students can apply through the scholarship portal during the admission process.

The curriculum includes Marketing Management, Consumer Behavior, Digital Marketing, Market Research, Brand Management, Sales and Distribution, and Advertising Strategies.

Yes, students are required to complete internships and industry projects as part of the course, providing hands-on experience in marketing and business environments.

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