UG Admissions | BBA in Digital Marketing

BBA in Digital Marketing

About Program

The BBA in Digital Marketing program at MIT University of Meghalaya is designed to equip students with cutting-edge knowledge and skills to excel in the rapidly evolving digital landscape. The program focuses on digital strategy, content marketing, social media management, search engine optimization (SEO), and analytics.

By integrating practical projects, industry tools, and expert guidance, the program prepares students to thrive in the world of online marketing.

Why MIT?

Duration

4 years

Course Duration

Eligibility

  • 10+2 from any stream (State Boards, CBSE, ICSE, ISC, CIE, IB)
  • 50% aggregate in all subjects
  • Proficiency in English
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Program’s Key Highlights

  • Comprehensive Digital Marketing Curriculum: Courses on SEO, SEM, social media marketing, email marketing, and web analytics.
  • Hands-on Learning: Opportunities to work on live campaigns, projects, and industry-standard tools like Google Analytics and AdWords.
  • Expert Mentorship: Guidance from experienced professionals and guest lecturers from the digital marketing field.
  • Focus on Emerging Trends: Explore AI-driven marketing, influencer strategies, and e-commerce management.

Specializations in BBA

  • Banking and Finance
  • Marketing Management
  • Computer Applications
  • Sports Management
  • Hospital and Health Management
  • Petroleum Management
  • Hospitality, Travel & Tourism

Meet the Faculties

Learn from experienced educators and industry experts dedicated to academic excellence.

BBA Marketing LinkedIn

Dr. Indranil Bose

Associate Dean,

MIT School of Management

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About Dr. Indranil Bose

Dr. Indranil Bose, PhD in Management, is a seasoned academician and researcher in Human Resource Management with 23 years of experience across India and the UAE. A Fellow of the Higher Education Academy (FHEA, UK) and Certified Management and Business Educator (CMBE, UK), he has taught in AACSB and ACBSP-accredited programs. His research includes 23 ABDC, 3 ABS, 5 SCOPUS, and multiple Web of Science and REPEC-listed publications. He serves as a reviewer for Routledge, SAGE, and Inderscience and is on the International Advisory Council of the Harvard Business Review. Dr. Bose has received several prestigious awards, including the Turnitin Global Innovation Honourable Mention (2017) and Dewang Mehta Best Professor Award (2012). His expertise spans academic leadership, accreditation, HR analytics, workforce modeling, and online education, and he frequently speaks at international forums.

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BBA Marketing LinkedIn

Asst. Prof. Dibyak Das Sarkar

Faculty

MIT School of Management

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About Asst. Prof. Dibyak Das Sarkar

Dibyak Das Sarkar is a dynamic professional with 15+ years of experience spanning academia, research, community development, and strategic management. An IIM Indore alumnus with expertise in economics, sociology, and English literature, he has contributed to education, finance, eCommerce, and consulting. Passionate about social impact, Dibyak has collaborated with NGOs, SHGs, and educational institutions, driving livelihood enhancement and grassroots development. As a mentor and academic advisor, he has played a key role in shaping aspiring entrepreneurs and students through teaching, curriculum development, and strategic consulting. His leadership includes founding and managing ventures in education and rural development, fostering global collaborations, and implementing innovative business strategies. His accomplishments include mentoring 11 enterprises in Assam, improving profitability by 25%, developing predictive analytics for academic success, and leading impactful community initiatives.

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Asst. Prof. Shantipriya Nag

Faculty

MIT School of Management

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About Shantipriya Nag

Shantipriya Nag has a strong academic background in finance and accountancy, having graduated with First Class Honors in Accountancy from the University of North Bengal, securing the 2nd position in the college. This was followed by an MBA in Finance & HR from the same university, where they achieved First Class with Distinction and stood 3rd in the university. Initially inclined towards the banking sector, they began their career as an Assistant Manager at Axis Bank. However, a deeper passion for academics and research led them to pursue the UGC NTA NET examination in 2018, which they cleared on the first attempt with a 99 percentile. This marked the beginning of their academic journey at AKS University, Satna (MP). Committed to continuous learning, they have also completed AICTE’s FDP 1 program. Their journey from the banking sector to academia reflects a profound commitment to education and research, where they have truly found their calling. .

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Top Recruiters

Our students are recruited by leading digital marketing agencies and corporate firms. Some of our top placement partners include:

Best Placement of 2023 - 24

22 LPA at Google

Tanya Singh

20 LPA at Samsung

Amar Sharma

15 LPA at IKEA

Riya Verma

Program Outcomes

  • Master the principles of digital marketing and advertising.
  • Gain proficiency in tools and techniques to execute effective online campaigns.
  • Be prepared for dynamic roles in the fast-paced digital marketing industry.

Career Prospects

Digital Marketing Manager

SEO Specialist

Social Media Manager

Content Strategist

Analytics Expert

E-commerce Manager

To enroll in this program, follow these steps:

Register yourself at: https://applicationmitu.extraaedge.com/

Fill in personal details online.

Pay the application fee.

Fill in academic details online.

Upload required documents online.

Submit your application.

Secure your seat by paying the semester fee.

Fees Structure

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 25,500$786.00
Academic Fee₹ 17,000$524.00
Security Deposit (Refundable)₹ 5,000$0.00
Total₹ 47,500$1,310.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 25,500$786.00
Academic Fee₹ 17,000$524.00
Total₹ 42,500$1,310.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 28,050$864.60
Academic Fee₹ 18,700$576.40
Total₹ 46,750$1,441.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 28,050$864.60
Academic Fee₹ 18,700$576.40
Total₹ 46,750$1,441.00

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 30,855$951.06
Academic Fee₹ 20,570$634.04
Total₹ 51,425$1,585.10

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 30,855$951.06
Academic Fee₹ 20,570$634.04
Total₹ 51,425$1,585.10

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 33,941$1,046.17
Academic Fee₹ 22,627$697.44
Total₹ 56,568$1,743.61

Particulars
For Indian Nationals (INR)
For NRI, PIO, OCI & Foreign Nationals (INR)
Tuition Fee₹ 33,941$1,046.17
Academic Fee₹ 22,627$697.44
Total₹ 56,568$1,743.61

Frequently Asked Questions

The program spans 4 years and is a full-time undergraduate course.

Applicants must have completed their 10+2 education with a minimum of 50% aggregate marks from any recognized board (State Boards, CBSE, ICSE, ISC, CIE, IB). Proficiency in English is mandatory.

Students will work on live campaigns, use industry-standard tools, and participate in case studies and internships.

Graduates can pursue careers as digital marketing managers, social media specialists, SEO analysts, and more.

Yes, the curriculum covers AI-driven marketing, influencer strategies, and advanced analytics to keep students at the forefront of industry trends.

Get admission in your dream course

Our commitment is to provide each student with the tools and opportunities they need to achieve their highest potential.

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