Master of Business Administration (MBA) in Marketing

Overview

The MBA in Marketing at MIT University, Shillong, is a specialized postgraduate program that equips students with the essential skills and knowledge needed to excel in the ever-evolving field of marketing. The program focuses on both traditional and digital marketing strategies, emphasizing consumer behavior, market research, branding, and marketing analytics.

The curriculum blends theoretical knowledge with practical applications, helping students understand the dynamics of various markets and how to effectively reach and influence target audiences. Students will gain expertise in strategic marketing, advertising, public relations, and digital platforms.

Through case studies, industry projects, internships, and workshops, students will develop a strong foundation in marketing principles while also enhancing their problem-solving, leadership, and decision-making skills. The program prepares students for leadership roles in marketing, brand management, and digital strategy.