The MBA Executive Program in Marketing at MIT University, Shillong, is designed for professionals looking to advance their careers in marketing and business strategy. This program provides an in-depth understanding of the latest marketing concepts, strategies, and tools, preparing executives to lead marketing teams and drive business growth.
The course covers essential areas such as consumer behavior, digital marketing, brand management, strategic marketing, and market research. The curriculum is designed to provide professionals with the expertise needed to manage and innovate in today’s fast-evolving marketing landscape.
Through case studies, real-world projects, and industry expert sessions, students will gain the skills and knowledge to take on leadership roles in marketing across industries, including FMCG, retail, digital media, and more.
2 years duration
Admissions open till 31 July, 2025
Practical exposure through industry projects and case studies
Comprehensive curriculum covering modern marketing practices
Minimum 3 years of work experience in a relevant field
Graduation in any discipline from a recognized university
Strong leadership, communication, and analytical skills
Course Code |
Course Name |
Credits |
|---|---|---|
| BPOM 101 | Principles of Management | 3 |
| BMAT 102 | Basic Mathematics | 3 |
| BBBS 103 | Behavioral Science | 1 |
| BBCO 104 | Communication - I | 1 |
| BBCS 105 | Cultural Studies: North East of India Perspective | 1 |
| BBCM 106 | Business Computing | 3 |
| BSTAT 107 | Business Statistics | 3 |
| BBOM 108 | Operations Management | 3 |
| BBIC 109 | Essentials of Indian Constitution | 1 |
| Total Credits: | 18 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BBOB 201 | Organizational Behavior | 3 |
| BBQA 202 | Quantitative Aptitude for Business | 3 |
| BBCO 203 | Communication II | 3 |
| BBBE 204 | Business Environment | 3 |
| BBEE 205 | Environment & Ecology | 4 |
| BBFE 206 | Fundamentals of Economics | 3 |
| BBFA 207 | Fundamentals of Accounting | 3 |
| BBSM 001 | Swayam I (Online – Self Paced) | 1 |
| Total Credits: | 23 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BBRM 301 | Research Methodology | 3 |
| BBFM 302 | Financial Management | 3 |
| BBHR 303 | Human Resource Management | 3 |
| BBMM 304 | Marketing Management | 3 |
| BBEM 305 | Event Management | 3 |
| BBSM 306 | Social Media Marketing | 3 |
| Total Credits: | 21 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BBRM 401 | Consumer Behavior & Market Research | 3 |
| BBLW 402 | Business Law | 4 |
| BBBM 403 | Brand Management | 4 |
| BBMS 404 | Marketing of Services | 4 |
| BBEM 405 | Mobile and E- Marketing | 3 |
| BBSM 002 | Swayam II (Online – Self Paced) | 1 |
| Total Credits: | 18 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BBSA 501 | Business Process and Strategic Analysis | 4 |
| BCRM 502 | Customer Relationship Management | 3 |
| BBEV 503 | Entrepreneurship & Venture Management | 4 |
| BBPR 504 | Public Relations | 4 |
| BBAS 505 | Advertising & Sales Promotion | 3 |
| Total Credits: | 19 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BBIM 601 | Industrial Marketing | 3 |
| BBRM 602 | Retail Marketing | 4 |
| BBGM 603 | Green & Rural Marketing | 4 |
| BBIM 604 | International Marketing | 4 |
| BBDM 605 | Digital Marketing | 3 |
| BBSM 003 | Swayam III (Online – Self Paced) | 1 |
| Total Credits: | 15 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BCAP 701 | Industry Internship/Capstone Project | 12 |
| BDSR 702 | Dissertation- I | 4 |
| BBPD 001 | Personality Development I | 1 |
| Total Credits: | 15 | |
Course Code |
Course Name |
Credits |
|---|---|---|
| BRFW 801 | Research / Field Work | 12 |
| BDSR 802 | Dissertation- II | 4 |
| BBPD 002 | Personality Development II | 1 |
| Total Credits: | 15 | |
Learn from experienced educators and industry experts dedicated to academic excellence.
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