The Ph.D. in Marketing program at MIT University, Shillong, is designed for students who aspire to contribute original research to the field of marketing. In alignment with UGC guidelines, the program combines rigorous academic coursework with in-depth research to develop scholars who will excel in both theoretical and applied aspects of marketing.
The program provides an opportunity for students to focus on critical marketing issues, such as consumer behavior, branding, marketing strategy, digital marketing, and market analytics. Through advanced research methodologies and theoretical frameworks, students will contribute innovative insights to the marketing discipline.
Students will be required to conduct independent research, culminating in the submission of a dissertation that makes a significant contribution to the marketing field. In addition, they will have opportunities to engage with the academic and professional marketing communities through conferences, seminars, and collaborative projects.
3-5 years duration
Admissions open till 31 July, 2025
In-depth research and thesis development
Opportunities to engage in national and international marketing conferences
Master’s degree in Marketing or a related field with a minimum of 55% aggregate (50% for reserved categories) from a recognized university
Candidates must have qualified UGC NET (Marketing) or must undergo the university’s entrance examination and interview process.
Strong research interests in the field of marketing.
Learn from experienced educators and industry experts dedicated to academic excellence.
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