School of Management Bachelor in Business Administration | BBA Marketing

Academic > Bachelors Program > School of Management > B.B.A : in Marketing

BBA Marketing

Discover top BBA Marketing colleges in Shillong. At MIT University, we provide diverse programs designed to enhance your analytical skills & abilities for the marketing sector.


Why MIT University BBA in Marketing

Choosing the right college is a crucial step in shaping your future. When you're looking for top BBA marketing colleges, MIT University stands out. Here, we prioritise giving our students a strong foundation in marketing principles while ensuring they're ready for the real-world challenges of the business landscape.
Among the prominent BBA College, MIT University holds a special place. Our reputation is built on a legacy of academic excellence, innovative teaching methods, and a commitment to shaping future leaders in the field of marketing.


Course Duration

MIT University's BBA in Marketing spans a period of 4 years, structured into a full-time program divided over four semesters.


Course Eligibility

Applicants should have completed their 10+2 from any recognized board. 50% minimum aggregate for general & 45% minimum aggregate for category.
The university might also have specific percentage criteria or other prerequisites, which candidates should check before applying.


About BBA Marketing

For those looking for the best BBA in marketing colleges, MIT University offers a curriculum designed to provide both theoretical knowledge and practical insights.

Our program ensures students grasp essential marketing strategies, trends, and tools, making them industry-ready by the time they graduate.


Course Details

The program covers key areas such as marketing management, industrial marketing, and international marketing. These subjects ensure students get a comprehensive understanding of the various facets of marketing.


Specialisations

The foundational curriculum at MIT University centres around broad marketing principles, ensuring students grasp essential concepts. However, recognizing the diverse and ever-evolving nature of the marketing field, we offer students the opportunity to explore specific sectors within marketing more intensively.

This flexibility allows students to tailor their education based on their specific career goals and personal interests, ensuring a more targeted and relevant learning experience. Whether it's digital marketing, brand management, or consumer behaviour, students can dive into these niche areas, preparing them for specialised roles in the industry.


Best Placement Opportunities at MIT University

MIT University takes pride in its robust placement record, especially for our BBA in Marketing students. Leading companies such as Accenture, ADP, Amazon, Cognizant, Cybage, Hexaware Technologies, Infosys, JP Morgan Chase, and KPIT Cummins frequently recruit from our campus.

Our students step into roles like Marketing Manager, Marketing Researcher, Marketing Executive, Media Buyer, and PPC Specialist. This recognition from top industry names marks us as one of the best colleges for bba in marketing.


Why BBA/bachelor’s in Marketing at MIT University

Choosing MIT University for a BBA in Marketing is choosing excellence. Recognized among the top BBA in marketing management colleges, we blend theoretical knowledge with real-world application, ensuring our students are well-equipped to face the dynamic world of marketing.


Look Around Campus

Our campus, situated in the picturesque city of Shillong, offers state-of-the-art facilities and a conducive learning environment, making it a sought-after choice for BBA in Shillong.


Personalizing Your Admission Journey

At MIT University, we understand that every student's journey is unique. We're here to guide you, making the admission process seamless. Join the league of future marketers from one of the top BBA marketing colleges in India.


Academic Program

Course Code Course Name Credits
BPOM 101 Principles of Management 3
BMAT 102 Basic Mathematics 3
BBBS 103 Behavioral Science 1
BBCO 104 Communication - I 1
BBCS 105 Cultural Studies: North East of India Perspective 1
BBCM 106 Business Computing 3
BSTAT 107 Business Statistics 3
BBOM 108 Operations Management 3
BBIC 109 Essentials of Indian Constitution 1
Total Credits: 18
Course Code Course Name Credits
BBOB 201 Organizational Behavior 3
BBQA 202 Quantitative Aptitude for Business 3
BBCO 203 Communication II 3
BBBE 204 Business Environment 3
BBEE 205 Environment & Ecology 4
BBFE 206 Fundamentals of Economics 3
BBFA 207 Fundamentals of Accounting 3
BBSM 001 Swayam I (Online – Self Paced) 1
Total Credits: 23
Course Code Course Name Credits
BBRM 301 Research Methodology 3
BBFM 302 Financial Management 3
BBHR 303 Human Resource Management 3
BBMM 304 Marketing Management 3
BBEM 305 Event Management 3
BBSM 306 Social Media Marketing 3
Total Credits: 21
Course Code Course Name Credits
BBMR 401 Consumer Behavior & Market Research 3
BBLW 402 Business Law 4
BBBM 403 Brand Management 4
BBMS 404 Marketing of Services 4
BBEM 405 Mobile and E- Marketing 3
BBSM 002 Swayam II (Online – Self Paced) 1
Total Credits: 18
Course Code Course Name Credits
BBSA 501 Business Process and Strategic Analysis 4
BCRM 502 Customer Relationship Management 3
BBEV 503 Entrepreneurship & Venture Management 4
BBPR 504 Public Relations 4
BBAS 505 Advertising & Sales Promotion 3
Total Credits: 19
Course Code Course Name Credits
BBIM 601 Industrial Marketing 3
BBRM 602 Retail Marketing 4
BBGM 603 Green & Rural Marketing 4
BBIM 604 International Marketing 4
BBDM 605 Digital Marketing 3
BBSM 003 Swayam III (Online – Self Paced) 1
Total Credits: 15
Course Code Course Name Credits
BCAP 701 Industry Internship/Capstone Project 12
BDSR 702 Dissertation- I 4
BBPD 001 1
Total Credits: 17
Course Code Course Name Credits
BRFW 801 Research / Field Work 12
BDSR 802 Dissertation- II 4
BBPD 002 Personality Development II 1
Total Credits: 17

Multiple Entry and Exit Mode End Semester Activities
Complete 1 year – Certificate
Complete 2 years – Diploma
Complete 3 years – Degree
Complete 4 years – Degree with Honors
After 2nd and 4th Sem. Students will have to Volunteer themselves for Social Impact Projects / Community Services. Mandatory + Non -Credited)
Total credit points for BBA (Marketing) are 150
Apply Now!