From Brain to Brand: Neuroeconomic Insights into Why We’re Wired for Buying
By Prof. Dibyak Das Sarkar (Assistant Professor MITSOM Shillong) MIT University of Meghalaya, Shillong | India [Explores the intersection of neuroeconomics and marketing, highlighting how emotions and neural responses influence consumer behavior. Discusses the implications of affective forecasting, emotional branding, sensory marketing, and ethical considerations in creating effective marketing strategies.] In today’s hyper-connected marketplace, consumers […]
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