Design principles are the basis for designs. It’s attractive and effective. It helps designers organize elements. Design principles include balance, contrast, and harmony. It ensures designs are not just pretty, but have meaning. Designers use them to make compositions. The compositions help to keep viewers engaged. It helps to convey the intended message well.
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Mastering Design: Balance, Contrast, and Harmony
Design Principle – Balance
Balance in design is about the distribution of visual weight. It ensures that no one thing dominates the others. This creates stability and order. A good design is balanced when it looks right.
Symmetrical Balance
Symmetry involves mirroring things on each side of a center. This creates equal visual weight. It makes the visual weights of the elements equal. It gives a sense of formality and stability.
Asymmetrical Balance
Asymmetrical balance is different. It doesn’t need mirroring. It uses objects of different sizes, shapes, or colors. It uses them to create balance while still looking good on large scales.
Radial Balance
It occurs when elements radiate from a central point. They form a circular composition. This arrangement is interesting. Viewer attention is drawn toward the midpoint. This form designers call a focus area.
Design Principle – Contrast
Contrast creates visual interest and emphasis. It uses opposite elements. For example, different colors, shapes, or textures. Such a graphic design makes it stand out and grab attention. It highlights a design’s key points.
Contrast of colour
Use colors to create contrast. They also highlight design elements. Complementary hues work best. It is the opposite of the color wheel. This makes animation features stand out.
Contrast in size
This means including both big and small parts. It directs focus to specific areas of a layout. Designers often use this principle. Larger objects naturally get more attention. They get more than smaller ones.
Contrast between textures
Smoothness mixed with roughness creates textural contrast. It adds depth to the work. These works can be graphic designs or paintings. These distinctions make the pieces seem more real.
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Design Principle – Harmony
Harmony is the idea of having all the elements together. This makes them seem like a whole. It ensures the design looks consistent throughout. It has no sudden changes.
Color Harmony
Color harmony involves using colors. It makes them look good together. You can do this by picking matching colors from a large palette. Also, colors may follow monochromatic rules. These rules combine two opposite colors on the wheel to form a contrast.
Shape Harmony
Shape harmony is about how well shapes in an artwork are organized. It ensures the design feels consistent. It also makes it coherent. It avoids any jarring effects. It would make everything seem planned.
Style Harmony
Style harmony means sticking with one look. You must do so throughout the entire piece. This is so as not to confuse readers or viewers. Different styles might draw them in. The styles compete for attention.
Conclusion
Balance brings stability. Contrast adds interest. Harmony ensures things look united. Designers can use these principles. So, if you are interested in graphic design, or animation, look for a graphic design college in Shillong. In 2024, graphic design is so much in demand.
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