MIT School of Management

The MIT School of Management at MIT University Meghalaya offers innovative programs that prepare students for dynamic careers in business and leadership. With a curriculum blending theory and practice, students gain insights into fields such as finance, marketing, human resources, and entrepreneurship. Through international seminars, industry collaborations, research initiatives, and experiential learning, the School fosters future-ready professionals equipped to thrive in a global marketplace.

Crafting Emotional Connections in Modern Branding Experience

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Eurich B Nongsteng (Assistant Professor- Adjunct, MITSOM  Shillong) In today’s competitive landscape, where consumers are increasingly discerning and selective, sensory branding has become a vital strategy for brands aiming to establish strong, enduring connections with their audience. Traditional branding primarily focused on visual components—logos, colors, and packaging designs. However, with the evolving marketplace, brands are […]

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The Irrational Solution: The Unified Theory of Development for a Sustainable and Equitable World

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Prof. Dibyak Das Sarkar (Assistant Professor MITSOM Shillong) MIT University of Meghalaya, Shillong | India There’s nothing quite as humbling as trying to solve global poverty or halt climate change, only to realize that human behavior is often the biggest obstacle. This is where most traditional development models have fallen flat on their faces. They

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Future of gig employment in India

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By Dr. Indranil Bose Associate Dean and Professor School of Management The term “gig” originated in the music business, where performers would accept occasional paid gigs outside of their regular studio or band. Additionally, there are two categories of gig work: platform jobs, which comprise gig marketplaces like Ola or Up-work that link service suppliers

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