MIT University Meghalaya Insights

Located in the serene hills of Shillong, MIT University of Meghalaya, part of the MIT Group, blends academic rigor with practical exposure. Its state-of-the-art campus in Umroh, Mawkasiang, offers programs in Design, Management, Liberal Studies, and more, with a focus on interdisciplinary learning.

The university emphasizes experiential learning through workshops, industry collaborations, internships, and research opportunities. Active student clubs, cultural events, and heritage tours enrich campus life, creating a dynamic environment for personal and academic growth.

With partnerships like PRIME Meghalaya and global seminars, MIT University nurtures entrepreneurship and provides international exposure, inspiring students to innovate and lead for a positive impact on society.

The new era of recruitment: technology and human interaction at the forefront

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Attracting top talent in the current job market necessitates more than competitive compensation; today’s candidates desire meaningful connections with organizations that share their values. To enable organizations to attract the appropriate skilled talent and succeed in this competitive environment, a combination of advanced technology and a personalized, human-centric strategy is essential. The impact of technology […]

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Employment and Tourism: Some Reflections from a Management Perspective

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Dr.​ Monika Bhatia (Assistant Professor- Adjunct, MITSOM Shillong) The intersection of employment and tourism is a significant area of study, particularly given the global prominence of the tourism sector as a key driver of economic growth and development. The tourism industry, encompassing a wide range of activities, including hospitality, travel services, and recreational activities, not

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Sustainable Tourism Models in India

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Prof. Mayukh Chowdhury (Assistant Professor, MITSOM, MIT University of Meghalaya, Shillong) Recreation has been an integral part in the lives of Humans. Throughout history it can be observed, how humans have engaged themselves in various activities to keep themselves entertained. These activities range from the cultural aspects (i.e., singing, dancing, storytelling, etc.) to the explorations

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Digital Payment Systems and their Impact on the Indian Economy

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(Digital Payments, economic impact, challenges and a case study) Balabet Kharmalki (Assistant Professor- Adjunct, MITSOM  Shillong) India’s financial landscape has changed dramatically in recent years, thanks to the rise of digital payment systems. These changes have not only brought about new innovations but have also had a significant impact on the Indian economy. In this

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Thriving in Chaos: How VUCA Principles Drive Global Business Resilience

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[VUCA Model, International Business, Strategic Resilience, Adaptability, The Art Of War, Arthashastra, Global Market Dynamics] Prof. Wandakani J Shadap (Assistant Professor, MITSOM Shillong) In today’s rapidly evolving business world, the ability to deal with volatility, uncertainty, complexity, and ambiguity, commonly known as VUCA, has become critical for companies, especially those that operate internationally. The term was

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Digital Finance & Inclusive Economy of India

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Shantipriya Nag (Assistant Professor, MITSOM  Shillong) In reference to the current digitalization scenario, India has observed a remarkable transformation in its financial landscape, driven largely by the emergence of digital finance. This transformation is not only in terms of technological upgradation but also in terms of moving towards a more inclusive economy. Thus, approaching towards

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Crafting Emotional Connections in Modern Branding Experience

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Eurich B Nongsteng (Assistant Professor- Adjunct, MITSOM  Shillong) In today’s competitive landscape, where consumers are increasingly discerning and selective, sensory branding has become a vital strategy for brands aiming to establish strong, enduring connections with their audience. Traditional branding primarily focused on visual components—logos, colors, and packaging designs. However, with the evolving marketplace, brands are

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The Irrational Solution: The Unified Theory of Development for a Sustainable and Equitable World

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Prof. Dibyak Das Sarkar (Assistant Professor MITSOM Shillong) MIT University of Meghalaya, Shillong | India There’s nothing quite as humbling as trying to solve global poverty or halt climate change, only to realize that human behavior is often the biggest obstacle. This is where most traditional development models have fallen flat on their faces. They

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From Brain to Brand: Neuroeconomic Insights into Why We’re Wired for Buying

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By Prof. Dibyak Das Sarkar (Assistant Professor MITSOM Shillong) MIT University of Meghalaya, Shillong | India [Explores the intersection of neuroeconomics and marketing, highlighting how emotions and neural responses influence consumer behavior. Discusses the implications of affective forecasting, emotional branding, sensory marketing, and ethical considerations in creating effective marketing strategies.] In today’s hyper-connected marketplace, consumers

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Future of gig employment in India

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By Dr. Indranil Bose Associate Dean and Professor School of Management The term “gig” originated in the music business, where performers would accept occasional paid gigs outside of their regular studio or band. Additionally, there are two categories of gig work: platform jobs, which comprise gig marketplaces like Ola or Up-work that link service suppliers

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