Author name: School of Management

Eurich B Nongsteng (Assistant Professor- Adjunct, MITSOM  Shillong) In today’s competitive landscape, where consumers are increasingly discerning and selective, sensory branding has become a vital strategy for brands aiming to establish strong, enduring connections with their audience. Traditional branding primarily focused on visual components—logos, colors, and packaging designs. However, with the evolving marketplace, brands are […]