Author name: School of Management

The Power of Color: How Graphic Design and Psychology Combine to Influence Buying Decisions

Have you ever wondered why certain websites or advertisements instantly grab your attention? The secret often lies in the clever use of colours. The psychology of colour in design is a powerful tool that graphic designers and marketers use to influence emotions and drive consumer behavior. In this article, we’ll explore how colour psychology in […]

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Top B.Com Colleges in Shillong: Your Guide to the Best Business Education in Meghalaya

Shillong, often called the “Scotland of the East,” is a picturesque destination and an emerging hub for quality education. Among the top colleges for B.Com, MIT University Shillong stands out for its comprehensive approach to business education. Why Pursue a B.Com Degree? A Bachelor of Commerce (B.Com) degree is your gateway to the dynamic world

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10 Compelling Reasons to Pursue an MBA in Marketing in 2025

You ask, why study MBA in Marketing? The answer is simple, as we step into 2025, the demand for skilled marketing professionals is higher than ever. An MBA in Marketing is more than just a degree—it’s a gateway to a thriving career in the dynamic and lucrative world of marketing. If you’re considering this path,

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How MIT University Shillong Prepares You for a Successful Career in Animation & Gaming? 

The animation and gaming industry is thriving, with countless opportunities for creative minds to shine. As technology advances, the demand for skilled professionals in animation and gaming design is skyrocketing. If you’re looking for the perfect place to nurture your talents, MIT University Shillong, renowned as the B.Des Animation and Gaming College in Shillong, stands

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The new era of recruitment: technology and human interaction at the forefront

Attracting top talent in the current job market necessitates more than competitive compensation; today’s candidates desire meaningful connections with organizations that share their values. To enable organizations to attract the appropriate skilled talent and succeed in this competitive environment, a combination of advanced technology and a personalized, human-centric strategy is essential. The impact of technology

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Employment and Tourism: Some Reflections from a Management Perspective

Dr.​ Monika Bhatia (Assistant Professor- Adjunct, MITSOM Shillong) The intersection of employment and tourism is a significant area of study, particularly given the global prominence of the tourism sector as a key driver of economic growth and development. The tourism industry, encompassing a wide range of activities, including hospitality, travel services, and recreational activities, not

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Sustainable Tourism Models in India

Prof. Mayukh Chowdhury (Assistant Professor, MITSOM, MIT University of Meghalaya, Shillong) Recreation has been an integral part in the lives of Humans. Throughout history it can be observed, how humans have engaged themselves in various activities to keep themselves entertained. These activities range from the cultural aspects (i.e., singing, dancing, storytelling, etc.) to the explorations

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Digital Payment Systems and their Impact on the Indian Economy

(Digital Payments, economic impact, challenges and a case study) Balabet Kharmalki (Assistant Professor- Adjunct, MITSOM  Shillong) India’s financial landscape has changed dramatically in recent years, thanks to the rise of digital payment systems. These changes have not only brought about new innovations but have also had a significant impact on the Indian economy. In this

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Thriving in Chaos: How VUCA Principles Drive Global Business Resilience

[VUCA Model, International Business, Strategic Resilience, Adaptability, The Art Of War, Arthashastra, Global Market Dynamics] Prof. Wandakani J Shadap (Assistant Professor, MITSOM Shillong) In today’s rapidly evolving business world, the ability to deal with volatility, uncertainty, complexity, and ambiguity, commonly known as VUCA, has become critical for companies, especially those that operate internationally. The term was

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Digital Finance & Inclusive Economy of India

Shantipriya Nag (Assistant Professor, MITSOM  Shillong) In reference to the current digitalization scenario, India has observed a remarkable transformation in its financial landscape, driven largely by the emergence of digital finance. This transformation is not only in terms of technological upgradation but also in terms of moving towards a more inclusive economy. Thus, approaching towards

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