Author name: School of Management

Dr.​ Monika Bhatia (Assistant Professor- Adjunct, MITSOM Shillong) The intersection of employment and tourism is a significant area of study, particularly given the global prominence of the tourism sector as a key driver of economic growth and development. The tourism industry, encompassing a wide range of activities, including hospitality, travel services, and recreational activities, not

Prof. Mayukh Chowdhury (Assistant Professor, MITSOM, MIT University of Meghalaya, Shillong) Recreation has been an integral part in the lives of Humans. Throughout history it can be observed, how humans have engaged themselves in various activities to keep themselves entertained. These activities range from the cultural aspects (i.e., singing, dancing, storytelling, etc.) to the explorations

[VUCA Model, International Business, Strategic Resilience, Adaptability, The Art Of War, Arthashastra, Global Market Dynamics] Prof. Wandakani J Shadap (Assistant Professor, MITSOM Shillong) In today’s rapidly evolving business world, the ability to deal with volatility, uncertainty, complexity, and ambiguity, commonly known as VUCA, has become critical for companies, especially those that operate internationally. The term was

Shantipriya Nag (Assistant Professor, MITSOM  Shillong) In reference to the current digitalization scenario, India has observed a remarkable transformation in its financial landscape, driven largely by the emergence of digital finance. This transformation is not only in terms of technological upgradation but also in terms of moving towards a more inclusive economy. Thus, approaching towards