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In the digital era, the way we view and interact with advertisements has transformed drastically. An eye-opening fact is that in 2023, digital ads have constituted more than 66% of global advertising expenditure.  This trend highlights the evolving nature of the advertising media definition, where digital platforms are becoming increasingly dominant. As we see this […]

Have you ever wondered about the growing trend of travelling responsibly? Within the travel and tourism industry, there’s a unique segment gaining momentum: ecotourism.  At present, sustainable tourism, a segment of the broader travel industry, accounts for approximately 2 to 5 percent of the market. This developing movement goes beyond mere travel; it aims to

It’s fascinating that over 10,000 unique cryptocurrencies exist now! This figure highlights the growing popularity of these digital forms of money.   Cryptocurrencies and blockchain technology are revolutionising how we think about finance. This digital financial revolution is opening doors to new possibilities and reshaping our understanding of money in the modern world. Understanding Cryptocurrency Cryptocurrencies

In today’s world, where information is power, the field of journalism and mass communication holds a place of critical importance. The BA Journalism & Mass Communication stands as a gateway to this vibrant and ever-evolving world.  This degree is not just about news reporting; it’s a comprehensive course that includes various aspects of media and

Overview – MBA (Masters in Business Administration) In recent years, the value of an MBA degree has become increasingly evident. For instance, in 2023, employability among Indian business administration graduates saw a remarkable rise to about 60 percent, up from 47 percent in 2021. This trend highlights the growing importance of such qualifications in the

The Bachelor of Commerce (B Com) is highly sought after in India as an undergraduate degree. With a diverse selection of specializations, B Com graduates have a variety of paths to follow, ranging from traditional routes like accounting, chartered accounting, company secretary, and bank-PO exams, to more unconventional careers in the fields of digital marketing,

BBA(Bachelor in Business Administration) is one of the popular degrees for students in the commerce stream. Many students opt for BBA in General due to its vast career options.However, many take specializations like BBA in travel and tourism management. Students opt for professions as they can work in their creative fields after gaining expertise. Tourism

Bachelor of Commerce (B.com) is one of India’s most sought-after undergraduate degrees. With a Bcom degree, students gain solid information about commerce. Throughout three years, students learn various important subjects like business communication, accounting, economics, taxation, marketing, law, with many other aspects of life- in short, holistic development happens here.  Corporate Job Options after Bcom

How do you make a product or a service gain a wider consumer base? What goes into elevating the brand’s awareness? Questions like these and more are addressed in the MBA marketing course that imparts techniques and knowledge to establish a product or service’s presence and strategies to stay ahead in the competition.  MBA in

A business unit or organisation relies on collaboration, productive workflow and, most importantly, efficient individuals with relevant skills. That is why MBA specializations are the perfect choice for students interested in pursuing a career in business management.  Furthermore, there are plenty of specializations, and each of them is an industry-specific elective, allowing students to get