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The new era of recruitment: technology and human interaction at the forefront

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Attracting top talent in the current job market necessitates more than competitive compensation; today’s candidates desire meaningful connections with organizations that share their values. To enable organizations to attract the appropriate skilled talent and succeed in this competitive environment, a combination of advanced technology and a personalized, human-centric strategy is essential. The impact of technology […]

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Crafting Emotional Connections in Modern Branding Experience

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Eurich B Nongsteng (Assistant Professor- Adjunct, MITSOM  Shillong) In today’s competitive landscape, where consumers are increasingly discerning and selective, sensory branding has become a vital strategy for brands aiming to establish strong, enduring connections with their audience. Traditional branding primarily focused on visual components—logos, colors, and packaging designs. However, with the evolving marketplace, brands are

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The Irrational Solution: The Unified Theory of Development for a Sustainable and Equitable World

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Prof. Dibyak Das Sarkar (Assistant Professor MITSOM Shillong) MIT University of Meghalaya, Shillong | India There’s nothing quite as humbling as trying to solve global poverty or halt climate change, only to realize that human behavior is often the biggest obstacle. This is where most traditional development models have fallen flat on their faces. They

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From Brain to Brand: Neuroeconomic Insights into Why We’re Wired for Buying

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By Prof. Dibyak Das Sarkar (Assistant Professor MITSOM Shillong) MIT University of Meghalaya, Shillong | India [Explores the intersection of neuroeconomics and marketing, highlighting how emotions and neural responses influence consumer behavior. Discusses the implications of affective forecasting, emotional branding, sensory marketing, and ethical considerations in creating effective marketing strategies.] In today’s hyper-connected marketplace, consumers

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Future of gig employment in India

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By Dr. Indranil Bose Associate Dean and Professor School of Management The term “gig” originated in the music business, where performers would accept occasional paid gigs outside of their regular studio or band. Additionally, there are two categories of gig work: platform jobs, which comprise gig marketplaces like Ola or Up-work that link service suppliers

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The Impact of Social Media on Fashion Design: Leveraging Platforms for Success

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Introduction (The Rise of Social Media in Fashion ) Social media has drastically transformed the way we communicate and share information in our daily lives. With over 5.17 billion active users globally, social media platforms like Facebook, Instagram, YouTube, and TikTok have become inherent parts of our daily lives. The fashion industry has also witnessed

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The Future of Artificial Intelligence in Journalism: Exploring Opportunities and Challenges

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Understanding AI in Journalism Artificial Intelligence (AI) refers to the use of complex algorithms and software to perform tasks typically requiring human intelligence. In recent times, the impact of AI on journalism has started influencing various industries. AI tools are revolutionising the news reporting process by automating routine tasks and assisting journalists with research and

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What Are the Essential Skills for B.Com Students?

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Employers seek graduates and postgraduates from every stream for various job opportunities. However, with the increase in competition, there is also a need for skill enhancement, such as time management for students, especially B.Com students. Why a B.Com Degree is Essential in Today’s Economy Choosing the right degree post-schooling is one of the most significant

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MBA in Innovation and Entrepreneurship: Scope and Career Prospects

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Understanding the MBA in Innovation and Entrepreneurship An MBA in innovation and entrepreneurship focuses on imparting skills related to creativity, identifying opportunities, assessing strengths and weaknesses, and taking calculated risks in a professional capacity. This specialization nurtures an entrepreneurial mindset and provides insights into successful entrepreneurs and billionaires. The course is offered by some of

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Animation industry trends and job opportunities

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Careers in animation are growing faster than ever. It is driven by new tech and a need for better, more engaging visuals. The animation agency has expanded a great deal. Animation changed the industry’s stereotype. Companies such as Disney Pixar create movies that are big hits. Changes in animation affect gaming too. However, if one

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