How do you make a product or a service gain a wider consumer base? What goes into elevating the brand’s awareness? Questions like these and more are addressed in the MBA marketing course that imparts techniques and knowledge to establish a product or service’s presence and strategies to stay ahead in the competition.
MBA in Marketing is one of the most popular courses because it offers various career opportunities in India and abroad. Students can pursue a wide range of career options, including brand management, advertisement and marketing.
Career Opportunities after MBA in Marketing
Marketing Manager
Marketing managers are responsible for organising and managing marketing campaigns in order to raise awareness and generate demand for particular products and services. Furthermore, they work in various industries like healthcare, hospitality, entertainment, finance and technology.
Some of their crucial responsibilities include:
- Managing budgets for marketing campaigns.
- Collaborating with advertising and creative departments.
- Analysing market trends and conducting competitor research.
The annual base salary of a marketing manager is 12 lakhs with expected bonuses and compensations. Also, remuneration depends upon where the candidate lives, the company and the sector he/she works for, their qualification and work experience.
Brand Manager
How does a particular client’s brand differ from the others? What can the brand managers do to highlight a product or service’s individuality? The top MBA marketing programs emphasise the answers to these questions and the strategies to build long-lasting customer relationships.
Brand managers oversee various aspects of marketing, including conducting marketing research and analysing data for trends, insights and information. Average salaries range from ₹3.3 lakhs to ₹31.4 lakhs depending on experience, skills, location, and the company you work for
Sales Manager
A sales manager builds and leads a team of salespeople to help drive revenue and motivate their teams to generate leads. Also, they build client relationships, set targets to hit or exceed revenue forecasts and ultimately meet customer needs. The salary ranges between 2 to 15.5 Lakhs with an average annual salary of 6.6 Lakhs.
Market Research Analyst
Market research analysts determine the potential markets, customer behaviour, competitors and trends to obtain actionable insights. Their primary responsibilities lie in conducting product testing and brand research, analysing data sets, communicating findings, etc.
Their salary in India ranges between 1.5 lakhs to 7.9 lakhs, with an average annual salary of 4.0 lakhs.
Digital Marketing Specialist
Digitalisation has become a critical component of business operations, helping to revolutionise the marketing sector. Therefore, the best colleges for MBA in marketing have integrated digital marketing in their curriculum.
Furthermore, digital marketing specialists maintain a brand/company by creating marketing campaigns across multiple channels and platforms. For instance, the most common platforms they use are organic search, paid search, display advertising, email, and social media.
MBA in Marketing Course and Syllabus
MBA in Marketing is a two-year specialisation course appropriate for students who are interested in learning about market strategies, branding, advertising, and effective ways to manage resources in marketing.
- Marketing Core Subjects
| Management Concepts |
| Management Information Systems |
| Marketing Management |
| Accounting and Managerial Decisions |
| Strategic Management |
| Human Resource Management |
| Business Environment |
| Marketing Research |
Elective Subjects
| Advertising Management |
| International Marketing |
| Business Marketing Operations |
| New Product Development and Marketing |
| Integrated Marketing Communications |
| Salesforce Management |
| Marketing Research |
Internship and Practical Experience
An important part of the MBA marketing course is doing an internship, as stressed by the top colleges for MBA in marketing. The candidate can apply for internships at any small or large-scale organisation, depending on availability and preference. It will provide them with practical experience and give them the working knowledge to apply what they learned through the course.
How MIT University helps students for MBA in Marketing: Types of Programs, Career Opportunities, Course and Syllabus?
MIT University provides a two-year full-time program for MBA in Marketing, wherein students get trained in the foundations and specifics of customer behaviour and management skills. The program is divided into six semesters, each striving to impart training and knowledge on crucial parts of marketing.
For instance, Management Concepts and financial management are in the first semester, while advertising, brand and retail management are in second and third semester respectively.
In addition, the university provides internship and placement opportunities with renowned organisations, which helps students gain real-time experience.