Artificial Intelligence (AI) has become an integral part of our daily lives. From the ads you see on Instagram to movie recommendations on Netflix to product recommendations on Amazon, AI plays a crucial role.
Artificial Intelligence has made a significant impact across multiple industries, including healthcare, finance, retail, and entertainment. Therefore, it is no surprise that the travel, tourism, and hospitality sectors have also embraced AI. With the increasing number of travelers, the industry is relying on AI more than ever to enhance guest experiences. According to the Report, the Travel and Hospitality AI Market is expected to exceed $1.2 billion by 2026, with a growth rate of over 9.7%.
In this blog, we will explore the profound impact of Artificial Intelligence in travel, tourism, and hospitality sectors. If you are considering pursuing BBA travel and tourism management, this blog is for you.
Artificial Intelligence (AI) in the Hospitality Industry
- Enhancing Customer Services
AI is revolutionizing the hospitality industry by improving guest experiences. AI allows for the easy recording and updating of customer preferences, such as their previous purchasing patterns, likes and dislikes, and the services they have previously used. This information can be used to create a personalized experience that exceeds the customer’s expectations. AI can also suggest things to buy that guests might like. Overall, AI helps hotels and businesses give guests the best experience.
- To Increase Operational Effectiveness
One of the great advantages of Artificial Intelligence (AI) in the hospitality industry is that it increases operational effectiveness. It can help in managing the data that hotels collect. This data is gathered from various sources, such as point of sale (POS) and property management systems (PMS), as well as from interactions between guests and staff. AI tools can analyze this data to provide valuable insights and recommendations. By looking at data from all hotel departments, AI can understand what guests need and improve how the hotel operates.
AI’s Impact on the Travel and Tourism Industry
- ChatBots
AI chatbots have become increasingly popular in the travel industry. Travel service providers are using these AI-driven chatbots to provide customer support. Although they can’t answer every question, AI chatbots help to reduce the workload of travel agents, allowing them to focus on more complex issues.
- Smart AI-powered Travel Applications
AI technology in the travel industry allows travelers to plan personalized trips. Using smart AI-powered applications, travel brands can offer guests tailored recommendations based on their interests. These applications also include travel mapping services to assist travelers in exploring and navigating their chosen locations.
- Voice-based Assistants
AI voice-based assistants have drastically impacted the travel and tourism industry. Through simple voice commands, travelers can effortlessly search for flights, hotels, and attractions, streamlining the planning process. These assistants also provide real-time updates on travel information like weather and traffic.
- Facial Recognition
Facial recognition technology is now widely used in the travel industry for safety and legal purposes. It also saves time at airports, train stations, hotels, restaurants, and large events. By recognizing people based on their previous visits’ visual features stored in a database, it speeds up the identification process. This technology has made traveling more efficient and convenient for everyone involved.
The Future of Artificial Intelligence in Travel, Tourism and Hospitality
- Smart Travel in Smart Cities
In the future, AI will play a big role in the travel, tourism, and hospitality industries. Travelers will visit smart cities where sensors collect data on things like traffic and pollution. This data will be analyzed using AI tools such as the Internet of Things (IoT), helping cities run more efficiently.
- AI-driven Virtual Tour
Virtual tour guides powered by AI will provide travelers with helpful, accurate information and guide them through their trip. They will improve travelers’ experiences and positively change their attitudes.
Conclusion
In conclusion, AI brings many benefits to the travel, tourism, and hospitality industry. It helps businesses improve their processes, offer great experiences to guests, and drive revenues. This has led to the Travel and Tourism industry growing rapidly.
If you’re thinking about studying BBA tourism and travel management in Shillong, MIT, Shillong is an ideal choice. With our highly qualified faculty and modern and robust BBA curriculum, we aim to equip students with all the skills and knowledge required in the field.
Contact us for your BBA and MBA in Shillong!