Program’s Key Highlights
- In-depth Research in Marketing: The program focuses on developing a deep understanding of marketing concepts such as consumer behavior, branding, digital marketing, market segmentation, and customer relationship management through rigorous research.
- Advanced Theoretical and Analytical Skills: Students gain expertise in applying advanced marketing theories and analytical techniques to solve real-world marketing challenges and contribute to the development of new marketing strategies.
- Collaboration with Industry and Academic Experts: Ph.D. students work closely with faculty members, industry professionals, and research organizations, allowing them to collaborate on practical marketing problems and innovative solutions.
- Professional and Academic Development: In addition to research, the program offers opportunities for students to develop teaching, leadership, and consulting skills, equipping them for roles in academia, marketing leadership, or consulting.
- Access to Cutting-Edge Tools and Research Facilities: Students have access to state-of-the-art research labs, data analytics tools, and industry databases, enabling them to conduct impactful marketing research that drives innovation.
