Bachelor of Business Administration (BBA) in Sports Management

Undergraduate Program

Overview

The BBA in Sports Management program at MIT University, Shillong, bridges the worlds of business and sports. This innovative program is perfect for those who are passionate about sports and want to develop skills to excel in the sports industry.

From sports marketing to event management and analytics, the program equips students with practical knowledge through internships, real-world projects, and collaborations with sports organizations. Our curriculum ensures students are ready to thrive in a fast-paced, competitive environment.

With LinkedIn Learning partnerships and a robust network of industry connections, students gain access to cutting-edge knowledge and placement opportunities with top sports organizations.

What you'll learn

  • Sports marketing, sponsorship, and branding strategies.
  • Event planning and management for large-scale sports tournaments.
  • Data analytics for performance evaluation and team management.
  • Finance, legal, and ethical considerations in sports management.
  • Specializations in sports psychology, digital sports media, and fitness management.

Quick view on course

  • 4 years duration

  • Admissions open till 31 July, 2025

  • Internships and real-world projects

  • LinkedIn Learning partnerships


Eligibility

  • 10+2 from any recognized board

  • 50% aggregate for general; 45% for reserved categories

  • Proficiency in English


Program’s Key Highlights

Meet the Faculties

Learn from experienced educators and industry experts dedicated to academic excellence.

BBA Marketing LinkedIn

Dr. Indranil Bose

Associate Dean,

MIT School of Management

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About Dr. Indranil Bose

Dr. Indranil Bose, PhD in Management, is a seasoned academician and researcher in Human Resource Management with 23 years of experience across India and the UAE. A Fellow of the Higher Education Academy (FHEA, UK) and Certified Management and Business Educator (CMBE, UK), he has taught in AACSB and ACBSP-accredited programs. His research includes 23 ABDC, 3 ABS, 5 SCOPUS, and multiple Web of Science and REPEC-listed publications. He serves as a reviewer for Routledge, SAGE, and Inderscience and is on the International Advisory Council of the Harvard Business Review. Dr. Bose has received several prestigious awards, including the Turnitin Global Innovation Honourable Mention (2017) and Dewang Mehta Best Professor Award (2012). His expertise spans academic leadership, accreditation, HR analytics, workforce modeling, and online education, and he frequently speaks at international forums.

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BBA Marketing LinkedIn

Asst. Prof. Dibyak Das Sarkar

Faculty

MIT School of Management

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About Asst. Prof. Dibyak Das Sarkar

Dibyak Das Sarkar is a dynamic professional with 15+ years of experience spanning academia, research, community development, and strategic management. An IIM Indore alumnus with expertise in economics, sociology, and English literature, he has contributed to education, finance, eCommerce, and consulting. Passionate about social impact, Dibyak has collaborated with NGOs, SHGs, and educational institutions, driving livelihood enhancement and grassroots development. As a mentor and academic advisor, he has played a key role in shaping aspiring entrepreneurs and students through teaching, curriculum development, and strategic consulting. His leadership includes founding and managing ventures in education and rural development, fostering global collaborations, and implementing innovative business strategies. His accomplishments include mentoring 11 enterprises in Assam, improving profitability by 25%, developing predictive analytics for academic success, and leading impactful community initiatives.

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BBA Marketing LinkedIn

Asst. Prof. Shantipriya Nag

Faculty

MIT School of Management

Know more

About Shantipriya Nag

Shantipriya Nag has a strong academic background in finance and accountancy, having graduated with First Class Honors in Accountancy from the University of North Bengal, securing the 2nd position in the college. This was followed by an MBA in Finance & HR from the same university, where they achieved First Class with Distinction and stood 3rd in the university. Initially inclined towards the banking sector, they began their career as an Assistant Manager at Axis Bank. However, a deeper passion for academics and research led them to pursue the UGC NTA NET examination in 2018, which they cleared on the first attempt with a 99 percentile. This marked the beginning of their academic journey at AKS University, Satna (MP). Committed to continuous learning, they have also completed AICTE’s FDP 1 program. Their journey from the banking sector to academia reflects a profound commitment to education and research, where they have truly found their calling. .

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Top Recruiters

Leading companies hiring our management graduates for diverse roles.

On-Campus Resources for Course

To enroll in this program, follow these steps:

Register yourself at: https://applicationmitu.extraaedge.com/

Fill in personal details online.

Pay the application fee.

Fill in academic details online.

Upload required documents online.

Submit your application.

Secure your seat by paying the semester fee.

Top Recruiters

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On-Campus Resources for Course

Follow these steps to get admission

Apply online on admissions.mitwpu.edu.in and submit registration form

Fill Application Form (Pay application form Fees - Rs.1800)

Select the program that you want to pursue

Registration for the Selected Program

Meet the Faculties

Learn from experienced educators and industry experts dedicated to academic excellence.

BBA Marketing LinkedIn

Dr. Indranil Bose

Associate Dean,

MIT School of Management

Know more

About Dr. Indranil Bose

Dr. Indranil Bose, PhD in Management, is a seasoned academician and researcher in Human Resource Management with 23 years of experience across India and the UAE. A Fellow of the Higher Education Academy (FHEA, UK) and Certified Management and Business Educator (CMBE, UK), he has taught in AACSB and ACBSP-accredited programs. His research includes 23 ABDC, 3 ABS, 5 SCOPUS, and multiple Web of Science and REPEC-listed publications. He serves as a reviewer for Routledge, SAGE, and Inderscience and is on the International Advisory Council of the Harvard Business Review. Dr. Bose has received several prestigious awards, including the Turnitin Global Innovation Honourable Mention (2017) and Dewang Mehta Best Professor Award (2012). His expertise spans academic leadership, accreditation, HR analytics, workforce modeling, and online education, and he frequently speaks at international forums.

Show less
BBA Marketing LinkedIn

Asst. Prof. Dibyak Das Sarkar

Faculty

MIT School of Management

Know more

About Asst. Prof. Dibyak Das Sarkar

Dibyak Das Sarkar is a dynamic professional with 15+ years of experience spanning academia, research, community development, and strategic management. An IIM Indore alumnus with expertise in economics, sociology, and English literature, he has contributed to education, finance, eCommerce, and consulting. Passionate about social impact, Dibyak has collaborated with NGOs, SHGs, and educational institutions, driving livelihood enhancement and grassroots development. As a mentor and academic advisor, he has played a key role in shaping aspiring entrepreneurs and students through teaching, curriculum development, and strategic consulting. His leadership includes founding and managing ventures in education and rural development, fostering global collaborations, and implementing innovative business strategies. His accomplishments include mentoring 11 enterprises in Assam, improving profitability by 25%, developing predictive analytics for academic success, and leading impactful community initiatives.

Show less
BBA Marketing LinkedIn

Asst. Prof. Shantipriya Nag

Faculty

MIT School of Management

Know more

About Shantipriya Nag

Shantipriya Nag has a strong academic background in finance and accountancy, having graduated with First Class Honors in Accountancy from the University of North Bengal, securing the 2nd position in the college. This was followed by an MBA in Finance & HR from the same university, where they achieved First Class with Distinction and stood 3rd in the university. Initially inclined towards the banking sector, they began their career as an Assistant Manager at Axis Bank. However, a deeper passion for academics and research led them to pursue the UGC NTA NET examination in 2018, which they cleared on the first attempt with a 99 percentile. This marked the beginning of their academic journey at AKS University, Satna (MP). Committed to continuous learning, they have also completed AICTE’s FDP 1 program. Their journey from the banking sector to academia reflects a profound commitment to education and research, where they have truly found their calling. .

Show less

Top Recruiters

Leading companies hiring our management graduates for diverse roles.

On-Campus Resources for Course

To enroll in this program, follow these steps:

Register yourself at: https://applicationmitu.extraaedge.com/

Fill in personal details online.

Pay the application fee.

Fill in academic details online.

Upload required documents online.

Submit your application.

Secure your seat by paying the semester fee.